Each nutrient-rich serving supports the maintenance of muscle (34% protein) and digestion (12% fibre), provides a natural source of energy (54% carbohydrate) and contains only 3 calories. It’s also naturally fat-free, salt-free and low in sugars. An amino acid (L-Theanine) ‘drip-feeds’ a small amount of caffeine (<30mg per serving) for up to 4 hours, which helps prolong concentration and energy. Matcha is antioxidant-rich and a 2003 study found concentrations of EGCG (chemo-preventative catechins) are 137x greater than a typical cup of green tea.
Drinking a cup of green tea is healthy, but many nutrients aren’t water soluble and end up wastefully discarded with the tea leaves after brewing. By grinding the leaves into a fine powder, the Japanese found a way to ingest the whole green tea leaf and benefit from all its potent antioxidants and nutrients in a concentrated form.
BLOOM’s ‘ceremonial-grade’ matcha is stone-ground from organically certified Japanese green tea leaves that are shade-grown before early-season hand-plucking. Shielding sunlight inhibits Theanine changing to tannin, which gives matcha its sweet grassy flavour called ‘Oika’. Shading also increases chlorophyll, which gives matcha its vivid green colour.