We select the finest oats, grown sustainably on small farms. We take the oats and tenderly load them into a giant popping machine. One minute they're flat little grains, the next minute they're plump pillows of breakfast wonder. that's it. No additive sheanigans. No jiggery pokery. You get a light, oaty start to the day, a double shot of soluble fibre and take a big step towards lowering your cholesterol. We get to hang out in some really nice countryside. Everybody wins.