"A fresh, unrefined certified organic cold pressed seed oil rich in omega 3 essential fatty acids. An excellent choice for those who already have quality omega 6 sources in their diet or those wanting to build their omega 3 levels. A delightful nutty taste makes it easy to mix into your food or smoothie.What are essential fats?Scientists have given essential fats their name because the body must have them to survive, but cannot synthesize them from any other substance we eat, so a direct food source is required. Hence the name essential. There are many kinds of fats but only two kinds of essential fats, Omega 3 Alpha Linolenic Acid (ALA) and Omega 6 Linoleic Acid (LA), both of which are unsaturated fats. Each EFA is turned into several derivatives by the body, provided enough undamaged Omega 3 and Omega 6 are supplied in the right ratio. All other fats, such as Omega 9 (monounsaturated), Omega 7 and saturated fat are non-essential because the body can produce them from sugars and starches.Getting the Omega 3 and Omega 6 balance rightFlax oil is an excellent source of omega 3 ALA but is a poor source of omega 6 LA. Flax is considered to be too rich in omega 3 for the long-term and can lead to omega 6 deficiency because omega 3 and omega 6 EFAs compete for enzyme space in our cells. That is why it is important to move onto a balanced blend of Omega 3 and 6 once your Omega 3 levels have increased. Although it is generally considered that the western diet contains enough omega 6, they generally come from poor, damaged sources. Todays main sources of omega 6 are cooking oils and margarine's, which have been processed heavily with harsh chemicals to ensure a long shelf life. This has left us in the situation where although we do get some omega 6 intake, it is damaged to the extent where it is now harmful, rather than beneficial to health. Therefore, once you have built up your Omega 3 intake, maintain it daily with Udo's Choice Ultimate Oil Blend.This means that flax oil is an excellent choice for those who already have quality omega 6 sources in their diet or for those wanting to build their omega 3 levels before switching to a balanced blend. A period of around 3 months will be sufficient for most people to build up their Omega 3 levels sufficiently. Bodybuilders who are dieting for competition and trying to release as much stored fat as possible, will gain most benefit from flax alone for the final 3-4 weeks before competition.The benefits of flax oilFlax oil has been used as a therapeutic remedy since the days of Ancient Greece and Rome and it provides you with the richest source of omega 3 essential fatty acids (EFA's) to improve:Skin irritations, such as eczema and psoriasis.Symptoms of inflammatory and rheumatoid arthritis.To increase energy level, metabolism and stamina.To increase required levels of omega 3 EFA's during pregnancy and nursing for the optimal development of children. To decrease high blood cholesterol levels This quality nutritional oil is:Freshly pressed in an oxygen and light-free environment, at temperatures not exceeding 36 C (97 F).Unrefined, non deodorised and unfiltered - leaving in all the minor ingredients and co-factors that are essential for the body to utilise the oil, whilst not damaging the delicate Omega 3s.The taste and colour of oil occasionally varies from one pressing to another - proof that the oil is unrefined and unbleached, because its taste reflects the climatic conditions in which the seeds were grown.Packaged in nitrogen flushed, amber bottles to preserve freshness.Certified Organic - the oil is pressed from certified organic seeds, carefully selected for flavour and maturity.Fresh, highly nutritious and rich in Omega 3 as opposed to most supermarket oils whose vital nutrients are destroyed during processing.Produced for health and nutritional value not shelf life.Inspired Health import this product in cold storage, at 4C, put it straight into frozen storage and then bring it into cold storage again at our warehouse before shipping out. To ensure maximum freshness and nutritional value we ask that you also store your oil refrigerated before and after opening."