Navigating Allergies & Special Diets with Confidence


We know that everyone eats differently. 

Whether you’re managing an allergy, living with coeliac disease, following a plant-based lifestyle or exploring a specific way of eating, we aim to make shopping easier, safer and more inspiring. 

Our ranges are carefully curated so you can find products that support your needs, without compromising on quality or taste. 

 

Helping You Shop with Confidence 

 

To make it easier to find products that suit your diet, we use symbols on our product labels throughout the store. 

These symbols highlight key dietary information at a glance, helping you quickly identify products that are suitable for you. Whether you’re looking for organic, gluten-free, no gluten, vegetarian, plant based or low sugar. 

They’re designed to make shopping simpler, while still encouraging customers to check packaging for the most up-to-date allergen information. 

If you have a severe allergy or are struggling to find a substitute, please ask a team member in a green apron. We know our ranges inside out and are happy to double-check ingredients with you. 

 

Food Allergies & Intolerances 

 

For many people, choosing the right foods is essential for their health and wellbeing. That’s why we place strong emphasis on clear labelling, transparency and trusted brands. 

Across our store you’ll find products that cater to a wide range of dietary requirements, including options for 

  • Gluten free 

  • Dairy free 

  • Nut free 

  • Soya free 

  • Low-sugar 

 

Our team carefully reviews ingredients and product information, and we work with suppliers who share our commitment to clarity and high standards. 

We always recommend checking packaging for the most accurate allergen information. 

 

Coeliac & Gluten-Free 

 

We offer a wide selection of gluten free foods across grocery, fresh and Food to Go ranges. 

Many products are suitable for those living with coeliac disease, including foods made with naturally gluten free grains such as buckwheat, quinoa and rice. 

We also look for trusted certifications and guidance from organisations such as Coeliac UK when reviewing products and brands. 

Our aim is to make gluten free shopping feel easy, varied and enjoyable. 

 

Plant-Based 

 

Plant-based foods are a key part of our range, and you’ll find them throughout the store including 

  • Dairy free milks, yogurts and spreads 

  • Plant-based ready meals and Food to Go 

  • Protein-rich ingredients like legumes, seeds and nuts 

  • Functional and nutrient-dense foods 

We prioritise organic ingredients and great flavour, making plant-based choices accessible whether you’re fully vegan or simply eating more plants. 

 

Keto 

 

For our customers following a ketogenic or low-carb lifestyle, we stock products that focus on 

  • Low-carb ingredients 

  • Healthy fats 

  • Minimal sugars 

  • Whole, nutrient-dense foods 

This includes selected snacks, storecupboard staples, functional ingredients and supplements that support this way of eating. 

As always, we prioritise quality ingredients and transparent labelling. 

 

Paleo 

 

Our paleo-friendly products are chosen with a focus on simple, minimally processed ingredients. 

You’ll find options that align with paleo principles, such as: 

  • Grain free foods 

  • Natural snacks and baking ingredients 

  • Nuts, seeds and dried fruits 

  • Protein sources without additives or chemicals 

We favour products made with traceable, natural ingredients. 

 

Always Improving 

 

We’re always refining our ranges to make it easier to shop for different ways of eating. 

That means partnering with trusted brands, expanding organic options, and making it easy for our customers to find foods that fit their individual needs – with peace of mind.